Shelby Garlock

Shelby Garlock is a hands-on marketing executive with extensive experience in developing and leading successful strategic marketing plans. Her expertise lies in data-driven marketing, employee development and coaching, and integrated multichannel marketing. With a BS in Chemistry from the University of Kansas, she has worked in various industries ranging from technology services, eCommerce, animal health, entertainment, to higher education.

She has consistently delivered results in entrepreneurial start-up spaces as well as with leading agencies in B2C, B2B, and B2B2C. Her specialties include marketing automation and lead nurturing, search engine optimization (SEO), and budgeting and forecasting.

Shelby has served as Vice President of Client Services at Zeta Global and Managing Director at Keypath Education, formerly known as PlattForm. Furthermore, she has worked as a Senior Account Director at KBM Group (Wunderman Data & Management), SEM Manager at Aplus.net, and Director of Interactive Marketing at Ticket Solutions, Inc.

In addition to her professional endeavors, Shelby Garlock is an avid science geek who has remained passionate about data and its role in marketing. She quotes Dale Carnegie, "People rarely succeed unless they have fun in what they are doing," and credits having fun as an essential ingredient for success.