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Sheetal Sachdev
Treniq is an online platform that enables easy and 100% secure sourcing of products for interior design professionals.
Professional Background
Sheetal Sachdev is the innovative founder of Treniq, a premium platform dedicated to luxurious and handcrafted furniture and home accessories. With a decade of international marketing experience, Sheetal has successfully navigated diverse markets including India, Singapore, the UK, Ireland, and the Nordics. Her rich career is defined by her ability to implement customer-centric campaigns across a variety of sectors including Fast-Moving Consumer Goods (FMCG), retail, and IT.
Throughout her career, Sheetal has established herself as a center of excellence in customer relationship management and online marketing. She has notably managed marketing budgets exceeding £2 million, efficiently leading to significant business performance improvements. Her leadership skills are evidenced by her ability to spearhead four cross-functional teams and coordinate the efforts of over eleven consultants, all of whom contributed to the accomplishment of strategic marketing initiatives.
A proactive individual, Sheetal is recognized for her quick learning abilities and natural communication skills. These traits, combined with her exemplary management and commercial skills, equip her to excel in various dynamic environments.
Education and Achievements
Sheetal's educational background is robust and prestigious, having studied a Master’s in Marketing at The University of Manchester, one of the top business schools in the UK. She also completed her Master of Science in Marketing at Alliance Manchester Business School, further solidifying her expertise in the field.
Her foundation in academics is built on a Bachelor of Arts degree with focuses on psychology, sociology, English, economics, and Hindi from PG Center in Kolar. Additionally, she has a background in fashion studies from the Vogue Institute of Fashion Technology, which complements her keen interest in aesthetics and design, vital for her work at Treniq.
Skills and Expertise
Sheetal Sachdev is well-versed in various facets of online marketing, email marketing, and digital marketing strategies. Her specialties include:
- CRM and Customer Lifecycle Management: Building strong, lasting customer relationships through insightful segmentation and targeted communications.
- Product Marketing and Branding: Developing and executing brand strategies that resonate with target audiences and enhance product visibility.
- Digital Marketing Techniques: Utilizing PPC, SEO, affiliate marketing, display advertising, and social media to amplify brand reach and engagement.
- Campaign Strategizing, Implementation, and Analysis: Crafting and executing effective marketing campaigns while analyzing performance metrics to inform future strategies.
- Market Research and Customer Insight: Conducting thorough research to discover customer preferences and trends, aligning business objectives with market demand.
Notable Positions Held
Before establishing Treniq, Sheetal held various significant roles that enriched her expertise in marketing and management. Her previous positions include:
- Relationship Marketing Manager at Achica: Here, she honed her relationship management skills, implementing effective marketing strategies for customer retention.
- Digital Marketing and CRM Manager at Western Union: In this role, she leveraged her digital marketing skills to enhance customer engagement and streamline campaigns.
- Campaign Manager at Tesco Plc: Sheetal oversaw marketing campaigns for one of the largest retailers in the UK, developing and executing strategies that attracted new customers while retaining existing ones.
- Marketing Specialist at Ocarina Networks: She managed marketing efforts that accentuated brand messaging and product positioning in the competitive IT landscape.
- Direct Marketing Executive at Sims: Early in her career, Sheetal laid the foundation for her marketing prowess in this role, where she employed direct marketing tactics to boost sales and customer engagement.
Achievements and Contributions
Over the years, Sheetal has achieved significant milestones, such as leading high-budget global marketing campaigns that have dramatically increased brand awareness and customer loyalty. Her work in customer lifecycle management has been particularly impactful, leading to enhanced customer satisfaction rates and repeat business.
Through her leadership at Treniq, Sheetal has become an influential voice in the eCommerce and luxury home goods sectors, advocating for quality craftsmanship and personalized customer experiences in every aspect of her business.
With a unique blend of analytical skills, creativity, and strategic thinking, Sheetal continues to push boundaries in the marketing domain, inspiring many aspiring marketers along the way.
tags':['Marketing professional','Luxury furniture','Handcrafted home accessories','International experience','Customer relationship management','Digital marketing','Campaign management','FMCG marketing','Retail marketing','IT marketing','Online marketing strategy','Budget management','Cross-functional team leadership','Brand strategy','Market research','Consumer insight','Email marketing','SEO strategies'],
questions':['How did Sheetal Sachdev develop her expertise in multi-sector marketing campaigns across different countries?','In what ways has Sheetal Sachdev’s educational background influenced her approach to digital marketing?','What strategies did Sheetal Sachdev implement to grow Treniq into a successful luxury furniture platform?','How does Sheetal Sachdev maintain her motivation and creativity in the highly competitive fields of marketing and eCommerce?','What lessons has Sheetal Sachdev learned from her experience managing large marketing budgets and diverse teams?'],
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