Suggestions
Sheena Macrae
Founder/CEO Ollie Club at Ollie Club
Professional Background
Sheena Macrae is a visionary creative and entrepreneur known for her dedication to bringing innovative ideas to life. With a passion for enhancing the world through creativity, Sheena has made significant strides in the children's media landscape. As the creator, author, and executive producer of 'Ollie, The Boy Who Became What He Ate', she successfully developed a television series that has gained global traction and captivated audiences worldwide. The series, which is based on her book of the same name, promotes the messages of food wellness and fun, inspiring countless children and families to discover the joy of healthy eating and to 'get their food superpowers.'
Having founded Ollie Club, Sheena is committed to collaborating with esteemed brands, partners, and individuals looking to empower parents in the kitchen, transforming mealtime into a fun, educational adventure for children. This initiative aligns with her philosophy of making the world a better, more enjoyable place through creativity and collaboration.
In her previous roles, Sheena was a key player as the Director at Storycake Lab, where she contributed to various projects that combined storytelling with innovative media experiences. She also served as the Founder and Director at Storycake and In The Picture Ltd., where her creative vision flourished, leading to unique and engaging media productions. Her extensive experience in the creative sector reflects her ability to connect with diverse audiences while promoting meaningful messages that resonate with families and children alike.
Education and Achievements
Sheena's educational journey showcases her commitment to excellence and creativity. She began her studies in General First Year at The University of British Columbia, where she laid the groundwork for her artistic endeavors. Pursuing her passion further, Sheena attended the prestigious UCL University College London, where she completed the Goldman Sachs 10ksb programme through UCL Advances, equipping her with essential skills for scaling her business ventures.
Sheena also holds a Master of Fine Arts in Fine Art from Goldsmiths, University of London, where she deepened her understanding of artistic expression and vision. Additionally, she completed a Post-Graduate Fine Art program at the same institution, further establishing her expertise in the field. Her foundational skills were developed during her Bachelor of Fine Arts in Film at Emily Carr University of Art and Design, where she honed her storytelling abilities and visual aesthetics. In pursuit of continuous learning, Sheena participated in Seth Godin's altMBA, an intensive program designed to cultivate leadership and innovation skills, allowing her to refine her unique perspective on business and creativity.
Achievements
Sheena has successfully positioned herself as a thought leader and innovator in the field of children's nutrition and media. Under her stewardship, the project 'Ollie, The Boy Who Became What He Ate' has not only emerged as a beloved narrative but also transitioned into a globally recognized television series that entertains and educates children about food wellness. The wide reach of the series underscores Sheena's commitment to making meaningful changes in children's lives by advocating for healthier eating habits in an engaging way.
In addition to her work on 'Ollie,' Sheena’s previous roles as Director at Storycake Lab and Director at In The Picture Ltd. demonstrate her ability to lead teams in producing high-impact media content. Her entrepreneurial spirit shines through her founding of Ollie Club, where she actively facilitates partnerships that reinforce the club's mission of equipping parents with the tools they need to help their kids thrive in the kitchen.
Through her artistic background and entrepreneurial leadership, Sheena Macrae continues to leave an indelible mark on children's media. Her unwavering passion for creativity and education is evident in every project she undertakes, inspiring both children and adults to embrace a healthier, more fun approach to food and wellness.