Sheena A.

Sheena A. is a marketing expert with extensive experience in mobile, consumer, and high-tech sectors. Her passion for gadgets and her international work background in China, India, and the US give her a unique perspective in the industry.

Sheena's skills lie in marketing, mobile app strategy, and developer engagement. She excels at understanding the mobile market dynamics and technologies, enabling her to craft successful branding strategies, build developer communities, and establish companies as industry thought leaders.

Currently serving as a Board Member of Mobile Monday America and co-chairing Mobile Monday Seattle, Sheena plays a pivotal role in fostering a dynamic community of over 5000 mobile developers, executives, VCs, and entrepreneurs.

Before establishing her consultancy, The Lucid Way, Sheena held the position of North America Marketing Manager at Bluetooth SIG. In this role, she led impactful marketing campaigns targeting Bluetooth member companies and consumers, notably the Bluetooth hands-free campaign.

Sheena is adept at creating strategic partnerships, evident in her successful co-marketing ventures with major companies like Qualcomm, Samsung, Alaska Airlines, and Fox Home Entertainment. Her expertise extends to web management for brands, covering areas such as blog strategy, site design, metrics analysis, and search engine optimization (SEO).

Sheena's academic background includes studies at the University of Michigan, enriching her practical experience with a solid educational foundation.