Sheema Siddiqi

Sheema Siddiqi is an Artist Community Manager at TikTok UK, where she plays a crucial role in the Artist Partnerships team. Her responsibilities include collaborating with various artists, managing major song campaigns, and providing guidance on best practices for engaging with fans and building audiences on the platform. Sheema has worked with notable artists such as Bring Me The Horizon, Little Mix, and Venbee, helping them navigate their presence on TikTok effectively.12

Background and Experience

Before joining TikTok in September 2021, Sheema spent seven years at Modest Management, where she was involved in digital strategy for high-profile artists including One Direction and 5 Seconds of Summer. This experience has equipped her with a deep understanding of artist management and digital marketing strategies.23

Role at TikTok

In her current position, Sheema focuses on:

• Supporting Artists: She assists artists in creating content that resonates with their fan base and encourages authentic engagement.
• Community Building: She emphasizes the importance of fostering communities around artists, allowing fans to connect with each other through shared interests.2
• Content Strategy: She provides insights into content creation tailored to TikTok's unique platform, encouraging artists to experiment with different formats and ideas.2

Achievements

Sheema has been recognized for her contributions to the music community on TikTok, celebrating over three years in her role as of September 2024. Her efforts have significantly impacted how artists leverage the platform to reach new audiences and maintain engagement with existing fans.45

Overall, Sheema Siddiqi's expertise in artist partnerships and digital marketing continues to shape the landscape of music promotion on TikTok, making her a key figure in connecting artists with their audiences.