Sheema Siddiqi

Sheema Siddiqi is a highly skilled analytical professional with a wealth of experience in developing targeted customer personas and creating effective communication frameworks to enhance brand perception.

She has a proven track record of driving product/service demand through digital, social, affiliate, and influencer marketing strategies, as well as successfully overseeing traditional and digital marketing campaigns to boost brand visibility and engagement.

Recognized for her exceptional leadership skills, Sheema has excelled in building, training, and guiding cross-functional teams to execute critical business activities and deliver top-notch services to elevate customer satisfaction levels.

She firmly believes in the power of collaboration for achieving business success and actively cultivates positive working relationships with clients, interdepartmental teams, and industry influencers to align efforts towards organizational goals.

With a background in BA (Hon) from Richmond, The American International University in London, and Florida State University, Sheema has held key positions in renowned organizations such as TikTok, RECORDS, LLC, Activist Artists Management, and Modest! Management.

Her expertise spans roles like Artist Community Manager, Senior Director of Digital Marketing, Freelance Digital Marketing Consultant, and various digital management positions in the entertainment industry.

Sheema Siddiqi's career highlights also include working with high-profile clients such as One Direction, Little Mix, Niall Horan, 5 Seconds of Summer, David Beckham, and Victoria Beckham.