Shazzharif Shamsudin is an accomplished professional with a diverse range of experience in marketing, communications, and event management. He studied Materials Engineering with a minor in Psychology at Nanyang Technological University, Singapore. His career began with roles such as Conference Development Manager at Asia Business Forum Pte Ltd and Conference Manager at Singapore Business Federation – PICO Events Pte Ltd. He later transitioned to marketing roles and served as Senior Executive of Social Media Team at the National Trades Union Congress (NTUC) and Social Media Marketer/Manager at Suntec Singapore Convention & Exhibition Centre. Shazzharif worked his way up to Acting Head of Marketing & Communications at Suntec Singapore Convention & Exhibition Centre, where he led strategic planning for marketing and communication initiatives and was responsible for driving brand awareness and customer engagement. He also has experience in merchandise planning and was a Demand Planner for the Southeast Asia & Australasia region at Cartier. Shazzharif is a versatile professional with expertise in digital marketing, event management, and merchandising.