Shay Shafranek

Shay Shafranek is the Chief Product Officer at Empathy, a platform that helps families deal with the loss of a loved one. Here are some key details about his professional background and experience:

Career Progression

Shay has an extensive background in product management, user experience, and design spanning over two decades:

• He joined Empathy in October 2020 as VP Product & Design, and was recently promoted to Chief Product Officer in July 2024.1
• Prior to Empathy, he worked as a Product Management & User Experience Consultant for his own company from 2019 to 2020.2
• He held senior product roles at Fiverr from 2013 to 2018, including Sr Director, Head of Product.2
• Shay co-founded WAYbetter, an early ride-sharing service, where he served as Chief Product & Marketing from 2009 to 2013.2

Education and Skills

• Shay studied Industrial and Product Design at Bezalel Academy of Art and Design from 2004 to 2008.1
• He also attended Universität der Künste Berlin for further studies in Industrial and Product Design.1

Notable Achievements

• At Fiverr, Shay initiated and led the creation of "Fiverr Pro", a top-tier marketplace that significantly impacted the Fiverr brand.2
• He co-founded Talia Sari, a personalized jewelry brand, and led its successful Kickstarter campaign.2
• At WAYbetter, Shay was instrumental in designing and defining the entire service flow for one of the first taxi apps and ride-sharing services.2

Current Role at Empathy

As Chief Product Officer at Empathy, Shay leads the product strategy and development for the company's platform, which aims to support families dealing with loss. He recently celebrated his 4-year anniversary with the company, expressing pride in working alongside the Empathy team.3

Shay Shafranek's diverse experience in product management, entrepreneurship, and design has shaped his approach to leading product development at Empathy, where he continues to drive innovation in a sensitive and impactful domain.