Shawn Yang is a highly experienced business professional with over 15 years of in-depth knowledge of the Silicon Valley and Greater China ecosystems. With a strong network of connections in startup, venture, and incubator communities, Yang has held key positions in numerous startups and global companies, including Adobe, Sun, and Comcast. He has advised on strategic partnerships, corporate development, venture capital, startup operations, and growth equity. Yang is well-versed in OTT, digital media, advertising technology, marketing cloud, programmatic and addressable TV, video and entertainment technology, social media analytics, and more. Yang holds an MBA in Finance and Strategy from Cornell University and a B.A. in Cognitive Science with a concentration in Computational Modeling from the University of California, Berkeley. He has been a Managing Director at Yieldmo and an Advisor at Connect Digital Partners. Additionally, he has worked for three venture capital firms, consulting firms like OpenSlate and BS Ventures, and technology companies such as Boxfish and Gracenote.