Shawn Williams

Shawn Williams is the Co-Founder and Managing Director of The Impact Company, specializing in Diversity, Audience & Culture Consultancy to assist organizations in the transition towards Diversity, Equity & Inclusion (DEI).

With a focus on Leadership Advisory, Recruiting & Retention, Creative & Partnerships, Shawn aids in enhancing the economic participation of BIPoCs and organizational competitiveness.

Prior to his current role, Shawn had a successful career as a Senior marketing and media professional, leading high-performing cross-functional teams in various digital disciplines.

His expertise spans strategy, design, website and app builds, online marketing, media buying, analytics, UX, copywriting, and content production.

Shawn Williams holds international education credentials, having studied at institutions like the University of Glasgow, University of California-Los Angeles, and John-F.-Kennedy-School in Berlin.

Throughout his career, Shawn has held key positions such as Product & Business Management Lead, Senior Product & Business Manager at Axel Springer National Media & Tech GmbH & Co. KG, Director Account & Operations at VICE Media, among others.

He has worked at reputed companies like AKQA, Venture Idea GmbH, Rage Music Ltd, and Germany Trade and Invest, gaining valuable experience in project management, innovation, and consultancy.

Along with his professional accomplishments, Shawn is multilingual, adding to his ability to work in diverse and global environments.