Shawn Tian

Shawn Tian is a highly skilled Digital Marketing Leader with a strong focus on data-driven strategies and customer-centric approaches.

With a wealth of experience spanning 15 years, Shawn has honed his expertise in CRM, Lifecycle Marketing, and Customer Loyalty through positions at prestigious companies like Deloitte, United Airlines, eBay, and Google.

His educational background includes an MBA in Management and Strategy with a Marketing specialization from Northwestern University - Kellogg School of Management, and a BS in Electrical and Computer Engineering with Business Foundations from The University of Texas at Austin.

Throughout his career, Shawn has held key roles such as Global Head of CRM at Google Hardware and Services, Global CRM Strategy and Mobile CRM Lead at eBay, and various Customer Loyalty and Marketing positions at eBay and United Airlines.

His hands-on experience managing cross-functional teams and spearheading cross-channel initiatives has equipped him with a unique skill set that incorporates analytics, strategic planning, and effective customer engagement.