Shawn Refoua

Shawn Refoua is the Creative Director at SF Mixology LLC, a company he has helped grow into a leading entity in cocktail education over the past three years. Under his leadership, SF Mixology has attracted a diverse clientele, including some of the most prestigious companies in the industry.1

Professional Background

• Current Role: Creative Director at SF Mixology LLC since 2009. Refoua has been instrumental in developing innovative mixology programs and training sessions that cater to both individuals and corporate clients.23
• Previous Experience: He served as the Creative Director at the California Academy of Bartending and Mixology in 2016, where he further honed his expertise in cocktail education.2
• Bartending Experience: Refoua has been involved in bartending since 1997, transitioning from hands-on work to teaching and consulting. He has personally instructed over 2,000 individuals in bartending techniques and has trained staff across numerous bars in San Francisco.36

Education

Shawn attended San Francisco State University, where he pursued studies related to his career in mixology.5

Contributions

Refoua is recognized for his commitment to understanding consumer behavior regarding cocktails, which informs his approach to mixology education. His work not only focuses on cocktail preparation but also emphasizes the art and science behind creating memorable drinking experiences.46