Shawn Kirkham

Shawn Kirkham is a seasoned marketing, media, and technology industry executive with a rich background spanning over 20 years.

His expertise lies in fundraising, marketing strategy and execution, digital marketing encompassing search, display, social media & content, influencer marketing, key account and partnership management, content development, sponsorship & promotion, technology & data strategy, CRM, operations, and business development.

A specialist in managing marketing and creative endeavors to enhance engagement, conversion rates, and revenue generation.

Shawn's core competencies include team leadership, digital marketing, digital strategy & execution, talent/artist & label relations, content development & promotion, business development, social media marketing, email marketing, product planning, video production, creative ideation, account management, data analytics, SEO/SEM, branding, and project management.

He has an impressive track record of accomplishments such as reinterpreting a 90-year-old brand, The Grand Ole Opry, for the digital age through innovative digital marketing programs and partnerships, managing digital marketing and sales/revenue strategy during a period of remarkable growth and transition in digital music, and developing and executing digital marketing, sales, and technology plans for various recording artists brands across different budget scales.

Shawn has also excelled at building digital presence and fostering fan engagement for artists amidst dynamic technological advancements and evolving social media landscape.

In various roles throughout his career, including Senior Director, Digital & Direct Marketing at Vanderbilt University Medical Center, Director, Digital Business Development at Ryman Hospitality Properties, Senior Director, Digital at Universal Music Group, Product Manager at MailnetExpress.com, Director, Business Development at SmallBusiness.com, and Senior Account Manager at Critical Path; Shawn Kirkham has demonstrated his proficiency and understanding of all digital music business models.

He pursued his academic interests by studying BA, History & Political Science at Western Kentucky University and completing coursework at Belmont University.