Hamilton College

Harvard University

University of California, Berkeley

I am a growth-focused and business-savvy brand and marketing Executive with a passion for developing effective marketing and advertising programs, strong brands, and market value. If I

Skills: Advertising · Strategic Partnerships · Product Marketing · Market Research · Marketing Strategy · Online Advertising · Digital Marketing · Coaching · Strategy

SDC Consulting

Founder

Electric Noir Studios

Non Executive Chairman

In this role, I uncovered opportunities with existing games to broaden player base and enhance revenues in liaison with CEO and executive team. As well as, I accumulated research proposals and expanded understanding of game landscape, player segments, and appeal of new potential games.
 
My key contribution is:
 
• Enhanced knowledge of consumers and drove new product development by preparing plan for implementing product marketing disciplines within current structure.

Mid-Sized Gaming Company

Consultant

Aiming to attain set goals, I dealt with overall aspects of marketing for western operations of mobile gaming leader. As well as, I streamlined and oversaw the launch process of product marketing group, while expanding portfolio to Europe and developing local marketing expertise. Aldo, I re-developed and spearheaded marketing team; ensuring seamless execution of tasks and compliance with set standards. Besides all of these, I designed new consumer brand with full product integration and global launch strategy; restructured team enhancing total efficiency while raising experience level and impact of marketing across organization. Furthermore, I evaluated and recommended new partnership, acquisition, and co-promotion opportunities.
 
My key contributions are:
 
• Increased attribution and revenue levels in highly competitive market through overhaul of UA approach.
• Developed and smoothly executed content marketing strategy through events and speakership opportunities.
• Drove creative direction and voice for new products in collaboration with internal and outsourced teams of artists and writers.
• Established and sustained robust relationships with media outlets; resulting in numerous beta opportunities for first-mover advantage in media market.
• Decreased negative impact on brand and focus media outlets on key messages highlighting strength in market by navigating challenging public relations situations.
• Propelled new product development and marketing direction by leveraging qualitative/quantitative consumer research combined with deep product analytics.

GREE International, Inc

Senior Vice President Marketing

During this employment period, I promoted from Director to Senior Director to VP; oversaw brand portfolio on all global campaigns for 15 to 25 products annually. As well as, I merged two disparate teams; directed 35-member team across Europe and North America. While, leading global creative services and retail design team and attaining set objectives. Also, I confirmed best-in-class deliverables through identification of new creative resources and partners. Moreover, I planned integrated go-to-market campaigns for all EA titles including the Sims, Lord of the Rings, Need for Speed, Medal of Honor, and Harry Potter, in liaison with cross-functional teams. Along all of these, I supervised processes associated with realignment of Electronic Arts brand architecture and positioning, as well as developed and grew new consumer brand for EA entertainment business.
 
My key contributions are:
 
• Met increasing demands on deliveries and effectiveness by proficiently managing $150M advertising/branding budget.
• Achieved increase in sales by planning and organizing industry-leading and award-winning integrated marketing campaigns.
• Enhanced productivity and performance of global creative services team by restructuring and providing effective training/guidance.
• Realigned media spending and increased early product sales by 60% through creation of entertainment landscape report and econometric model.
• Drove agency portfolio management, including two agencies by developing in-depth understanding of gaming advertising category challenges.
• Launched well-rated shooter game against market-reigning Call of Duty and tripled sales of previous franchise in first few weeks via strategic marketing plan; leveraged new media to position Battlefield over Call of Duty.
• Delivered +$10M in added media and in-kind value by leading co-marketing activities with large external partners, such as Kellogg's, Pringle's, Microsoft, Sony, Nintendo, and movie studios (WB, New Line, and Paramount).

Vice President, Global Advertising and Branding

Initially, I was brought in to lead an emerging interactive advertising group in corporate marketing. Subsequently, I was promoted through the ranks to build a worldwide consumer internet marketing team and strategy, thus shaping Intel’s brand presence. During my tenure, I broke new ground by harnessing the power of unexplored interactive advertising opportunities for all key brands by leading a geographically dispersed, multifunctional global team.

Highlights included formulating a forceful strategy to capitalize on emerging interactive marketing opportunities for one of the world’s premiere technology companies.

INTEL

Dir., Global Adv. |  Dir., Global Web Dev.  |  Dir., Interactive Marketing

In 1991, I was hired as an Account Supervisor and steadily progressed to a VP role. During this time, I built and led a highly effective 10-member team to develop brand strategy and product positioning for key clients. Together, we formulated and executed a full-year strategic marketing plans with client and agency partners.

Achievements included sustaining high satisfaction levels from a multitude of clients, including Pacific Bell, Champagne Mumm, Novell, Citigroup, Adobe, and SuperCuts

Shawn Conly