Sharon Radziewski, MBA, AMA-CPM(TM)

Sharon Radziewski is a seasoned professional with extensive experience in conference management, membership engagement, and marketing, particularly in the trade association, cable, and telecommunications industries.1 She currently holds the position of Senior Conference Director, Executive Education and CEO Programs at the American Bankers Association, a role she has been in since June 2014.1

Education and Qualifications

Sharon holds a Bachelor of Science in Marketing from the University of Maryland College Park and an MBA in Business Administration from The George Washington University - School of Business, which she completed between 2005 and 2007.1 Her AMA-CPM™ designation indicates she is a Certified Professional Marketer recognized by the American Marketing Association.

Professional Experience

American Bankers Association (June 2014 - Present)

In her current role, Sharon is responsible for:

• Program leadership and development
• Marketing and event execution
• Supervising conferences, including managing sponsorships, budgeting, and content strategy
• Member engagement and program management

Previous Roles

1. NCTA - The Internet & Television Association (2000 - 2006)

   • Positions: Conference Director, Marketing Director, and Industry Affairs Director
   • Responsibilities included managing programming conferences, publicity for events like the National CableACE Awards, and coordinating exhibitor press conferences1

2. Cable & Telecommunications Association for Marketing

   • Position: Conference Director/Marketing Director/Industry Affairs Director

3. Financial Service Centers of America

   • Position: Director of Events and Membership

Key Skills and Achievements

• Increased event attendance and participation significantly in previous roles
• Managed multi-million dollar budgets
• Developed and executed marketing campaigns and industry initiatives
• Facilitated industry consortiums and committees
• Created resources and promotional materials for various campaigns
• Established partnerships with national organizations and policymakers

Sharon is known for her hands-on approach, quick assessment skills, and ability to excel in special event planning and execution.1 Her expertise spans customer service, strategic planning, program management, sponsorship and exhibition sales, trade association management, and content development.