Sharon Geervliet

Sharon Geervliet is a Senior Creative Strategist at KLM Royal Dutch Airlines. Here are some key details about her:

Professional Background

Sharon has been working at KLM for several years, taking on roles of increasing responsibility:

• Currently serves as Senior Creative Strategist4
• Previously worked as Social Media Project Manager from 2017 to 20226

Notable Projects

Sharon has been involved in several innovative marketing campaigns for KLM:

• Co-invented the "Airmail" Valentine's Day campaign in 2023, which used ChatGPT to generate personalized love letters for customers. This campaign reached over 2.5 million people.1
• Worked on KLM's 100th anniversary campaign in 2019, which celebrated the airline's history and progress.2

Skills and Expertise

Sharon is described as:

• Creative
• Responsible
• Enthusiastic
• Social
• Meticulous
• Independent4

Her work focuses on developing creative strategies and campaigns for KLM's global offices, with a particular emphasis on innovative uses of technology and social media.1

Speaking Engagements

Sharon has presented at digital marketing conferences, including a talk on "How KLM is Using Social Media as an R&D Lab for Customer-Centric Innovation" at the Detroit Digital Marketing, Media and Advertising Conference.3

Sharon's LinkedIn profile can be found under the username sharon-geervliet-46154080, where she shares updates about her work and KLM's marketing initiatives.5