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Sharon Erde
Director of Marketing Communications at Pitango Venture Capital
Sharon Erde is the Head of Marketing at Pitango Venture Capital, an Israeli venture capital firm with over $3 billion under management.1 She is a marketing professional known for her innovative approach to brand communication, particularly in leveraging AI technologies.
Professional Highlights::
- Works at Pitango, Israel's largest venture capital firm
- Specializes in startup marketing and brand storytelling
- Pioneered the use of AI avatars in marketing communications1
Notable Achievements::
- Developed an AI-generated avatar named Sam for Pitango's quarterly newsletter, The Juice
- Increased newsletter engagement through innovative AI-driven communication strategies1
- Focuses on humanizing brands through creative marketing techniques1
Professional Interests::
- Technology startups
- AI and generative AI applications
- Brand building and storytelling
- Investing in climate-positive ventures led by women2
Erde has demonstrated a forward-thinking approach to marketing, particularly in the venture capital space, by embracing cutting-edge technologies like AI to enhance communication and engagement with Pitango's audience.1
Highlights
Jun 2 · d-id.com
Case Study: Pitango's Strategic Use of AI Avatars for Newsletters
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Location
Israel
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Clay can make mistakes, so please verify responses. Data is from public sources. Trademarks are property of their respective owners.
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