Sharon Brigden

Sharon Brigden is a prominent figure in the fashion and beauty public relations industry in the United Kingdom. She is the owner and director of SLB Public Relations Ltd, a boutique agency specializing in lifestyle clients, with a focus on beauty, grooming, fashion, and bars.2

Professional Background

Sharon Brigden has established herself as a highly accomplished public relations professional. As the director of SLB Public Relations Ltd, she brings extensive experience to her role, working closely with clients in the fashion and beauty industries.1 Her company is based in Leeds, United Kingdom.3

Expertise and Insights

Brigden is known for her deep understanding of the fashion PR industry. She emphasizes the crucial role of PR in fashion, citing examples such as Anna Wintour's influence at the Met Gala.1 Her insights into the industry include:

• The importance of networking and connecting emerging designers with influential figures
• The diverse responsibilities of fashion PR professionals, including writing press releases, organizing events, and coordinating press days
• The necessity of understanding fashion history and industry knowledge
• The significance of identifying target audiences before developing PR strategies

Industry Perspective

Sharon Brigden offers valuable perspectives on various aspects of fashion PR:

Publicity Strategies:: She stresses the importance of understanding the designer's goals and establishing target audiences before generating story ideas and engaging with media.1

Crisis Management:: Brigden acknowledges the challenges in addressing issues like sustainability and climate change in the fashion industry, emphasizing the need for authenticity and truthfulness in brand communication.1

Trend Forecasting:: She notes that fashion PR professionals typically work six months ahead of current trends, highlighting the need to stay ahead in this fast-paced industry.1

Professional Advice

For those aspiring to enter the fashion PR field, Brigden advises:

• Immersing oneself fully in the world of fashion
• Continuously learning by reading, watching, and listening to industry-related content
• Developing a genuine passion for the craft, as the field is highly competitive and demanding1

Sharon Brigden's LinkedIn username is sharon-brigden-06683116, as mentioned in the query.