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Sharlene Lim
Global Brand Manager at Revlon Inc.
Sharlene Lim is a seasoned beauty marketer currently serving as the Senior Global Brand Manager at Revlon Inc. since June 2022. With over 13 years of experience in the industry, she specializes in new product development and data-driven growth strategies across various sectors, including cosmetics, fragrance, personal care, and baby care in both North America and Asia.
Professional Background
- Current Role: Senior Global Brand Manager at Revlon Inc. (June 2022 - Present)
- Previous Role: Global Brand Manager at Revlon Inc. (August 2019 - June 2022)
- Earlier Experience:
- Graduate Assistant at the University of Connecticut (August 2017 - May 2019)
- Marketing Communications Intern at Samsung NeuroLogica (June 2018 - August 2018)
- Various roles at Red Logo Lifestyle, Inc., including Brand Manager and Product Officer.
Skills and Expertise
Sharlene possesses a robust skill set that includes:
- Data Analysis
- Oracle SQL
- SPSS Modeler
- Time Series Forecasting
- Tableau
Her approach to marketing emphasizes a balance between creativity and analytics, allowing her to effectively lead campaigns and product launches while driving brand growth.
Education
Sharlene holds a degree from the University of Connecticut, where she also contributed as a teaching assistant for marketing management.
Her extensive experience and commitment to innovation make her a prominent figure in the beauty marketing landscape.
