Sharlene Lim

Sharlene Lim is a seasoned marketing and merchandising professional with 8 years of experience in developing growth strategies based on data-driven insights.

She is deeply passionate about revolutionizing the retail landscape by harnessing data analytics to inspire innovation and creativity, underscoring the perfect blend of art and science in marketing.

Sharlene excels in various skills including data analysis, Oracle SQL, SPSS Modeler, JMP, SAS Enterprise Miner, time series forecasting, text mining, Tableau, Excel, and PowerPoint.

Her educational background includes a Master of Business Administration (MBA) with a focus on Business Analytics and Digital Marketing from the University of Connecticut School of Business, where she graduated with an impressive GPA of 3.96.

Prior to her MBA, Sharlene pursued a Bachelor's Degree in Legal Management with minors in Enterprise Development and Japanese Studies at Ateneo de Manila University, complemented by a Junior Term Abroad Program in Japanese Studies at J.F. Oberlin University.

Within her professional journey, Sharlene has held key roles such as Global Brand Manager at Revlon Inc., Graduate Consultant at Travelers, Marketing Communications Intern at Samsung NeuroLogica, and various managerial positions at Red Logo Lifestyle, Inc. and Rustan Marketing Corporation.

Sharlene Lim's expertise lies in strategic brand management, product development, promotional planning, and steering creative campaigns, all underpinned by a commitment to data-driven decision-making and a quest for continuous growth and excellence.