Sharif El Komi

Sharif Komi is a Creative Director and the Founder of Komi, a design studio based in Cairo, Egypt. Established in January 2020, Komi specializes in branding for Software as a Service (SaaS) companies, focusing on elevating their products through strategic design and brand identity development.123

Professional Background

• Current Role: Creative Director at Komi since January 2020.
• Previous Experience: He has also worked as a Multidisciplinary Designer for the RiseUp Summit, which is a prominent entrepreneurial event in the region.234

Philosophy and Approach

Komi operates on a philosophy that emphasizes understanding both the business and its customers. The studio's process includes:

• Discovery: Engaging with clients to deeply understand their business and customer needs.
• Strategy: Developing unique branding strategies that differentiate clients from competitors.
• Design: Creating visuals and copy that resonate with target audiences, aligning with the strategic goals set during collaboration.1

Sharif Komi is recognized for his expertise in brand strategy and identity design, contributing significantly to the growth and visibility of SaaS brands through innovative design solutions.4