Simmons University

Hampton University

Candlepreneur

Help 6-Figure Creative Entrepreneurs Scale to $2M in Net Worth with Rental Properties and Investments (without being number savvy).

LANIQUE

Success Coach

Built reputable business consulting and candle-making firm that focuses on creating inspiration and productive environments for new businesses. Developed sales channels to attract a broad range of customers with motivating scents. Created a winning business model to attract the target market and develop a strong client base. Established an eCommerce platform and website to market and sell the product line. 

   •	Crafted marketing strategies to target key niche markets such as entrepreneurs in their 20’s, 30’s, and 40’s, customers juggling multiple projects/jobs, and technology entrepreneurs in silicon valley. 
   •	Created road map to incite a cult-like following similar to Apple, Starbucks, and Whole Foods.
   •	Developed SEO strategies to organically reach the top of search engines such as Google and Bing. 
   •	Currently designing future products to expand the brand’s offerings to include home and office décor, tailored towards startup businesses, entrepreneurism, and creative ideation.

Lanique + Co

Founder

Co-founded a travel company including two distinct travel clubs to coordinate, plan, and host dynamic trips in the United States and abroad. Serve as advisor on business model, operations, strategic direction, and destinations. Host trips for the company’s noir travel clubs. 

   •	Instrumental in launching distinct revenue channels including destination events such as weddings. Conducted market research within the tourism industry, events planning, and consumer trends to project potential profitability.
   •	Identify destination locations around the world that offer exciting vacation opportunities with a wide variety of accommodations and excursions to meet diverse customer needs.

Shantell Lanique Smith