Shanté Micah

Shanté Micah is a seasoned PR strategist and the founder of Good News, a company that helps public figures, thought leaders, businesses, and brands gain visibility, clout, and credibility.1

Professional Background

Shanté has an extensive career in public relations and marketing spanning nearly 20 years.1 Her professional journey includes:

• Founder of Good News (September 2021 - Present)2
• Vice President of Brand Marketing at Young Living Essential Oils (2019-2021)2
• Director of Marketing and Communications at 97th Floor, a digital marketing agency (2017-2019)2
• Various roles at 97th Floor, including Director of Growth and Lead (2014-2017)2
• CEO of Topknot Creative (2011-2014)2
• Director of Social Media and Chief Blogger at MonaVie, LLC (2008-2011)2
• Director of Communications at Agel (2006-2008)2

Education

Shanté's educational background includes:

• Master's degree in Public Relations from Syracuse University's S.I. Newhouse School of Public Communications (2005-2006)2
• Participation in Seth Godin's altMBA program (2019)2

Expertise and Contributions

Shanté is known for her expertise in:

1. Public relations strategies
2. Brand marketing
3. Digital marketing
4. Social media management
5. Communications

She is also an author, having written "PR Power Play: How to use media to market yourself, build your brand and generate revenue," which encapsulates her years of experience in the field.1

Current Focus

At Good News, Shanté's current projects include:

• Creating curriculum and courses on PR strategies
• Consulting with large corporate entities on building PR teams and pitching pipelines
• Promoting her book, "PR Power Play"
• Developing AI and automation tools to scale PR services
• Providing mentorship to up-and-coming professionals and students in the PR field1

Shanté Micah's approach to PR emphasizes storytelling, building real relationships, and adapting to new technologies while maintaining the fundamental principles of good public relations.1