Shannon Truax

Creative, strategic, and analytical marketing professional

Shannon Truax is a highly accomplished marketing professional currently serving as the SVP of Social Media and Digital Marketing at M&T Bank.4 5 With a diverse background and extensive experience in social media marketing, Shannon has established herself as a leader in transforming brands through powerful social media strategies and engaging content activations.1

Career Highlights

Shannon's career journey is quite remarkable, having transitioned from a high school English teacher to a social media marketing expert.3 Her professional experience includes:

M&T Bank: As the first social media lead at the bank, Shannon has been instrumental in building processes and executing strategies for content, listening and response, analytics and insights, executive communications, and employee advocacy. Under her leadership, content production has increased by 74% and engagement by 130% compared to the previous year.2
GoDaddy: Shannon built GoDaddy's global social program from the ground up, covering 13 markets. She designed global measurement, built strategy and processes, onboarded partners and tools, and launched the company's first influencer desk and video series. Her team was a finalist for Digiday's 2019 Social Media Team of the Year.2
Group Nine Media: At Group Nine, Shannon opened new revenue streams by developing and launching 16 new social products across various platforms. She also built and led the first Influencer program and Talent Desk.2

Skills and Expertise

Shannon's specialized skills include:

Advertising
Brand Positioning and Transformation
Content Creation and Distribution
Global Content Programming
Influencer Marketing
Social Media Marketing
Strategy Development
Video Production and Distribution1

Achievements and Recognition

Throughout her career, Shannon has received several accolades:

Winner of the 2017 Digiday award for Best Use of Live Streaming
Finalist in Digiday's 2019 Social Media Team of the Year Award
Recognized for creating one of the 51 best blogs on Tumblr in The Tumblr Theme Index2

Shannon Truax's approach to building effective social media programs focuses on being people-centric, thinking like an entrepreneur, and working with integrity and authenticity. Her management style emphasizes empowerment and empathy, aiming to deliver authentic programs that resonate, entertain, and engage audiences.1