Shannon Offerman

Shannon Offerman is a dedicated marketing professional with a keen interest in data analysis and the behavioral aspects of marketing.

She holds a Master of Science in Business Economics from Erasmus Universiteit Rotterdam, where she also completed a Marketing course. Furthermore, Shannon pursued her Bachelor of Business Administration with a specialization in International Marketing at De Haagse Hogeschool.

With a wealth of experience in various organizations, Shannon has served as an Online Marketing Specialist (Senior) at BMW Group Nederland. Her previous roles include positions such as Performance Marketeer (Senior) at LUON, Digital Marketing Specialist at Cell Signaling Technology (CST), and Marketing Specialist at CST.

Shannon's diverse professional journey also includes stints as a Trainee in Customer Relationship Management & Online Marketing at InSocial - CX Software, Sales Promotor at Epson Netherlands, and Sales and Marketing Trainee at Renaissance Hotels.

Her educational background, coupled with her hands-on experience in sales, marketing, and customer relationship management, has equipped Shannon with a holistic understanding of the industry.

In addition, Shannon has shared her knowledge as a Tutor in Finance, Management, and Mathematics at The Hague University of Applied Sciences, highlighting her commitment to both learning and teaching.

Throughout her career, Shannon has honed her skills in digital marketing, performance marketing, data analysis, and customer relationship management, making her a well-rounded professional in the field.

Shannon Offerman continues to be an invaluable asset in the marketing domain, blending academic insights with practical expertise to drive impactful marketing strategies and deliver measurable results.