Shannon Mattern

Shannon Mattern is the CEO and founder of the Web Designer Academy, a coaching program dedicated to empowering women web designers. Based in Alexandria, Ohio, she specializes in helping her clients overcome challenges like undercharging and burnout, ultimately guiding them toward building profitable and fulfilling web design businesses. Her approach focuses on strategic business, marketing, and sales coaching tailored specifically for women in the industry.136

Background and Education

Shannon graduated magna cum laude with a B.A. in Communications from The Ohio State University (1998-2002). She transitioned from a corporate job where she handled marketing and IT to entrepreneurship after realizing her passion for web design and helping others succeed in the field.16

Web Designer Academy

Founded in 2016, the Web Designer Academy offers a 12-month group coaching program that includes:

• Creating premium web design packages that align with clients' needs.
• Marketing strategies that do not rely on social media or extensive content creation.
• Project management techniques to streamline operations and enhance client satisfaction.45

Shannon also hosts the Profitable Web Designer Podcast, where she shares insights on marketing, mindset, and business management for web designers.13

Philosophy and Impact

Shannon's mission is to help women achieve freedom, flexibility, and financial independence through their web design careers. She emphasizes the importance of recognizing one's value as a service provider and encourages her clients to adopt a mindset that positions them as strategic partners rather than mere vendors.236 Through her coaching, she has assisted hundreds of women in transforming their freelance practices into successful businesses.6