Shannon Mackey

Shannon Mackey is the Founder and lead cheerleader of HipCat Society, an organization focused on spreading a movement of 'Marketing with Love' aimed at helping entrepreneurs navigate the realm of marketing while building genuine relationships.

Prior to her current role, Shannon ran a successful marketing agency for over two decades, specializing in simplifying marketing for small business owners by emphasizing authenticity and real company values, which resulted in significant growth for her clients in terms of customer numbers and online visibility.

Recognizing the impact of Google's algorithm changes on search rankings, Shannon and her team adapted quickly to these updates, leveraging the shift to benefit their clients and stay ahead in the ever-evolving digital landscape.

With a heart-based approach, Shannon aims to assist entrepreneurs in overcoming overwhelm, setting up effective marketing strategies, selecting suitable tactics, and creating momentum to amplify their message and cultivate a loyal following of fans.

At HipCat Society, Shannon, alongside her millennial team, welcomes individuals to experience a new perspective on marketing, one driven by care, fun, and a genuine desire to connect with like-minded individuals.

Shannon Mackey underscores the importance of building trustworthy relationships as the foundation for lasting success in business, championing a philosophy that advocates for humans marketing to humans with empathy and authenticity.