University of Arizona

University of Arizona - Eller College of Management

Manager, Global Retail Marketing at Google (via Crowdstaffing)

SEPHORA

Marketing Manager, Omnichannel Fulfillment and Partnerships

Marketing Manger, Campaign & Content (via Beacon Hill)

- Build and present GTM readiness proposal for new product features as they pertain to health and fitness user journeys after reviewing market research and internal launch goals

- Partner with Volvo in briefing and approving creative for pilot marketing campaign to 1000 new car buyers that drove engagement of Assistant actions at home and in the vehicle 

- Consult 3rd-party OEM partners on Google Assistant brand guidelines to inform the creative execution of promotional campaigns with global retail partners

- Co-manage PO creation, invoice approvals, and monthly budget management for global accounts

Google

Marketing Manager, Global Partnerships GTM (via Crowdstaffing)

• Work closely with Sr. Manager and Director to gather, synthesize, and execute on marketing priorities that drive awareness and sales of the brand at Sephora.

• Partner with cross-functional teams to collaborate and execute on 360 go-to-market plans across digital (paid media, social), physical (store fixtures, inventory), and experiential (PR, sampling, eventing) spaces.

• Responsible for the briefing process of new projects and manage the flow of content delivery to ensure deadlines are met.

• Responsible for tracking and reconciling monthly budget across 3 programs. Experience creating bottoms-up budget proposal.

TATCHA

Assistant Manager, NA Retail Marketing

• Support overall brand and product priorities within Sephora through execution of Tatcha marketing initiatives

• Responsible for writing briefs, partnering on GTM strategy, and working with cross-functional partners to drive creative strategy for digital environment 

• Partner with Sephora’s marketing, online, and merchandising teams to grow brand awareness via visual merchandising, sampling, and key social placements

• Manage creative asset requests, track content deliverable timelines, and organize library of day-to-day content inclusions

Senior Coordinator, NA Retail Marketing

• Support the scaling of programs by creating product and collection landing pages, and leading creative execution in site, social, and email assets.

• Manage product catalogs of over 300 third-party brands and oversee the onboarding, marketing placement, and data reporting for these brand partners.

• Plan and schedule year-round calendar of site executions for 6 or more campaigns, promotional sales, brand launches, and product spotlights each month including the cross-functional management of tasks to support them.

• Ideate and approve of in-house-designed makeup bags and accompanying themed merchandise, historically selling through 10k units in 24 hours.

• Supervise an international QA team of 6 agents in the Philippines and manage their task quality and performance.

IPSY

Site Marketing Specialist

• Ideated and built the cross-functional project management process for on-site creative of 9+ monthly campaigns.

• Spearheaded the catalog QA and categorization process that grew from 1 agent to a team of 6 in the span of one year.

• Managed on-site promotional pricing and order processing operations for code-based campaigns.

Ecommerce Merchandising and Operations Coordinator

• Responded to customers in a professional, friendly, and timely manner to enhance the  knowledge of ipsy while creating a positive experience 
• Recommend solutions to complex or escalated situations through research and critical thinking
• Shared relevant, strategic insights and often collaborate with the product, marketing, and technology teams to improve the customer experience
• Drove to exceed volume and quality goals

Project Specialty:
• Helped launch ipsy's e-commerce venture, ipsy Shopper
• Acted as lead agent for internal and customer inquires; created on boarding materials and continue to train customer service teams within the U.S. and Philippines
• Worked alongside engineering team to ensure that User Interface and product designs deployed to production are built to optimize productivity and customer experience
• Managed human operations to ensure a smooth work flow, and help build improvements in daily processes

Customer Care Representative

•Gave customers the Nordstrom Experience through personalized selling techniques and demonstrated extensive knowledge of products to enhance their personal experience
•Completed specific visual merchandising plans with team to prepare selling floor and inventory room throughout sales day 
•Consistently met or exceeded daily personal sales goals and continually made personal appointments with customers through Outlook emails or phone calls
•Completed internship project with team of interns on how to better attract and retain Nordstrom sales employees

Nordstrom

Retail Management Intern - BP/Women's Shoes

•Lead consulting team of peers in making recommendations in how to improve a website and Facebook page using effective web strategies
•Responsible for planning and running 3-5 weekly meetings, turning in daily project documents on time, managing communications with client through email, delegating individual tasks to group members

Business Communication Social Responsibility Program

Team Leader

•Provided excellent customer service by informing and consulting 50+ customers daily on USPS services and guidelines 
•Controlled and helped sort incoming and outgoing mail on a specific time schedule in a fast-paced environment 
•Managed an average of $2,000 in cash transactions daily
•Maintained exact stamp inventory, sales transactions, and register drawers in Excel database

Shannon LaVoye