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Shannon Goldberg
Chief Zero Waste Officer at Izzy Beauty Inc.
Shannon Goldberg is the Chief Zero Waste Officer and founder of Izzy Zero Waste Beauty, a pioneering beauty brand focused on sustainability and waste reduction. With over 16 years of experience in the beauty industry, particularly in marketing, innovation, and product development, she launched Izzy to create a zero-waste beauty line that prioritizes environmental responsibility while offering high-quality products.
Background and Vision
Goldberg's motivation for founding Izzy stemmed from her desire to provide sustainable beauty options for her daughter, Emm. She aimed to transcend traditional beauty standards by eliminating waste altogether. Izzy's products are designed to be 100% recyclable, cruelty-free, and certified CarbonNeutral, with a supply chain that operates within a 400-mile radius to minimize carbon emissions.125
Innovations and Achievements
Under her leadership, Izzy has introduced several groundbreaking initiatives:
- The brand's first product, a zero-waste mascara, is fully circular and designed for multiple uses, significantly reducing plastic waste.
- Izzy operates on a refill subscription model, allowing customers to reuse components up to 10,000 times.5
- The company has received accolades such as the Good Housekeeping Sustainable Innovation Award for its closed-loop mascara.5
Personal Philosophy
Goldberg emphasizes the importance of progress over perfection in sustainability. She advocates for small shifts in lifestyle rather than drastic changes, promoting the principles of reducing, reusing, recycling, and refilling.24 Her approach reflects a broader commitment to driving meaningful change within the beauty industry.
Future Aspirations
Shannon Goldberg continues to innovate within the beauty sector, aiming to expand Izzy's reach and impact while fostering a culture of sustainability and collaboration among her team. She envisions a future where sustainable practices are standard across the industry.135