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    Shannon Goldberg

    Chief Zero Waste Officer at Izzy Beauty Inc.

    Shannon Goldberg is the Chief Zero Waste Officer and founder of Izzy Zero Waste Beauty, a pioneering beauty brand focused on sustainability and waste reduction. With over 16 years of experience in the beauty industry, particularly in marketing, innovation, and product development, she launched Izzy to create a zero-waste beauty line that prioritizes environmental responsibility while offering high-quality products.

    Background and Vision

    Goldberg's motivation for founding Izzy stemmed from her desire to provide sustainable beauty options for her daughter, Emm. She aimed to transcend traditional beauty standards by eliminating waste altogether. Izzy's products are designed to be 100% recyclable, cruelty-free, and certified CarbonNeutral, with a supply chain that operates within a 400-mile radius to minimize carbon emissions.125

    Innovations and Achievements

    Under her leadership, Izzy has introduced several groundbreaking initiatives:

    • The brand's first product, a zero-waste mascara, is fully circular and designed for multiple uses, significantly reducing plastic waste.
    • Izzy operates on a refill subscription model, allowing customers to reuse components up to 10,000 times.5
    • The company has received accolades such as the Good Housekeeping Sustainable Innovation Award for its closed-loop mascara.5

    Personal Philosophy

    Goldberg emphasizes the importance of progress over perfection in sustainability. She advocates for small shifts in lifestyle rather than drastic changes, promoting the principles of reducing, reusing, recycling, and refilling.24 Her approach reflects a broader commitment to driving meaningful change within the beauty industry.

    Future Aspirations

    Shannon Goldberg continues to innovate within the beauty sector, aiming to expand Izzy's reach and impact while fostering a culture of sustainability and collaboration among her team. She envisions a future where sustainable practices are standard across the industry.135

    Highlights

    Sep 14 · cew.org
    Izzy Zero Waste Beauty - Cosmetic Executive Women
    Shannon Goldberg, Founder and CEO of Izzy Zero Waste Beauty
    Shannon Goldberg, Founder and CEO of Izzy Zero Waste Beauty
    Apr 13 · evolvh.com
    Zero Waste Beauty With Shannon Goldberg, Founder Of Izzy
    Zero Waste Beauty With Shannon Goldberg, Founder Of Izzy

    Related Questions

    What inspired Shannon Goldberg to transition from traditional beauty marketing to zero-waste beauty?
    How does Izzy ensure its products are completely recyclable and reusable?
    What challenges did Shannon face when launching Izzy during the pandemic?
    How does Shannon's vision for Izzy align with her personal values?
    What other sustainable initiatives is Shannon involved in outside of Izzy?
    Shannon Goldberg
    Shannon Goldberg, photo 1
    Shannon Goldberg, photo 2
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    Location

    New York City Metropolitan Area