Shannon Ferguson

Shannon Ferguson is a seasoned digital media executive and general manager with over 15 years of experience in traditional and digital media, complemented by 4 years in investment banking.

She is known for being a passionate internal and external champion, excelling in launching businesses from scratch and consistently achieving positive outcomes.

With a successful track record in negotiating content creation/acquisition, distribution deals, and partnerships, Shannon is a skilled negotiator.

As an effective team-builder and motivational leader, she emphasizes empowerment and clear goal-setting, adept at managing cross-functional resources across different locations to meet targets.

Shannon is a motivated over-achiever focusing on priorities, getting things done, and striving for impactful results and growth.

Her specialties include strategy & business planning, international organizations, partner development & relationship management, product launches & programming, general management with P&L responsibility, revenue generation, marketing, PR & community management, and M&A analysis and integration.

She holds an MBA in General Management from Harvard Business School and a BSc in Commerce with a focus on Finance from the University of Virginia.

Shannon has held various roles in reputable organizations including being a Digital Media Executive, COO at Silentale, Managing Director of Music & Entertainment, General Manager of Music, Director of Entertainment & Media at Yahoo!, Head of PPV, and Commercial Director of Programming at British Sky Broadcasting, as well as business development and analytical roles at The Blackstone Group, Credit Suisse First Boston, and British Sky Broadcasting.