Shannon Fay

Shannon Fay is an experienced e-commerce leader currently serving as the Sr. Director of Ecommerce at Talbots.1 Based in Boston, Massachusetts, Shannon has a strong background in improving site conversion and managing various aspects of e-commerce operations.1

Professional Experience

Prior to her role at Talbots, Shannon held several notable positions:

Director of E-Commerce at MiniLuxe:

• July 2022 - Present
• Located in Boston, Massachusetts1

Director of E-Commerce at The House of Noa:

• October 2020 - July 2022 (1 year 10 months)
• Worked remotely
• Managed end-to-end user experience, growth marketing, and retention
• Reported directly to the CEO
• Focused on improving mobile conversion rates and average order value1

Director of E-Commerce at Baked by Melissa:

• January 2018 - January 2019 (1 year 1 month)
• Based in New York, New York
• Responsible for e-commerce revenue growth, site merchandising, product launches, and digital marketing strategy
• Reported directly to the CEO
• Managed website, digital marketing, and customer service teams1

Skills and Expertise

Shannon's professional experience demonstrates expertise in:

• E-commerce strategy and management
• Website optimization and conversion rate improvement
• Digital marketing and growth strategies
• Product management and roadmap planning
• Team leadership and stakeholder management

Throughout her career, Shannon has consistently focused on improving online user experiences, driving sales growth, and optimizing e-commerce operations across various companies in the retail and consumer goods sectors.1