Shannon Domingsil

Social & Influencer Marketing

Shannon Domingsil is currently a Social & Influencer Marketing professional at the National Football League (NFL), based in Honolulu, Hawaii. She has been with the NFL since December 2020, where she has significantly contributed to the growth of the league's social media presence, particularly on TikTok. Under her management, the NFL's TikTok account grew from 5.4 million followers in December 2020 to 14 million by February 2024. Notably, she achieved record engagement during the 2023-2024 season, including 1 billion views in a single day for Super Bowl LVIII, marking the highest engagement for a Super Bowl in NFL history.1 3

Before her role at the NFL, Domingsil gained experience in various positions, including internships at CNN and E! News, where she produced and edited digital content. She holds a degree from Chapman University, where she was actively involved in campus activities, serving as a campus tour guide and ambassador.1 2

Highlights

Jul 15 · adage.com

NFL shows off epic flag football highlights ahead of Flag ... - Ad Age

Jan 23 · kaleo.sacredhearts.org

Alumna takes to the field: Ins and outs of running the NFL TikTok

Experience

Social & Influencer Marketing at National Football League (NFL) (December 2020 - Present)

Campus Tour Guide at Chapman University (August 2017 - August 2020), Chapman Ambassador at Chapman University (March 2018 - May 2020), Admission Fellow at Chapman University (September 2018 - December 2019), Orientation Leader at Chapman University (August 2017 - August 2019), E! News Intern at NBCUniversal Media, LLC (February 2020 - May 2020), TODAY Show Intern at NBC News (September 2019 - December 2019), Anchor and Reporter at Chapman News (August 2018 - December 2019), Entertainment Producer at Chapman News (September 2018 - December 2018), Associate Producer at Refinery29, Inc. (June 2019 - August 2019), Digital Video Intern at CNN (February 2019 - April 2019), Food Server at Blue Bowl Superfoods (March 2018 - January 2019), Seacrest Studios Intern at CHOC Children's (September 2018 - December 2018), Entertainment Host at Disneyland Resort (April 2018 - August 2018), Food Server at Poke Tiki (September 2017 - March 2018), Front Desk Receptionist at Global Auto Repair (May 2017 - August 2017), Sales Associate at Cinnamon Girl (March 2016 - August 2016)