Harvard Business School Online

University of California, San Diego

Fashion Institute of Technology

Founder at Esker Beauty

Esker Beauty

Founder

Direct bespoke research and innovation projects in the US for leading cross industry trend forecasting agency and advisory firm

Responsibilities include:
- Trend and Innovation Consulting: Deliver and present strategic findings and future trends to a range of clients in the fashion, beauty, hospitality, retail and CPG sectors

- Bespoke Research: Conduct research, manage a network of industry experts and leverage syndicated content to inspire innovation and stimulate growth for clients

- Consumer Insights: Analyze relevant macro trends and demographic consumer shifts and apply them toward specific business challenges and innovation opportunities

- Design and Product Directions: Employ a mix of competitive analysis, seasonal product forecasting and retail insights to stimulate and support creative teams

Stylus.com

Head of Advisory Americas

Lead all editorial content and product merchandising efforts for a growing fashion e-commerce platform

Responsibilities include:
- Editorial Product Merchandising: Direct site-wide merchandising, editorial product selection and copy for all featured product and brands to be used in web-based messaging and weekly newsletters

- Product Assortment Direction: Based on seasonal trend info and market analysis, work with buyers to cultivate trend-right designer roster, identify growth opportunities and consult on product assortment

- Master Content Calendar: Build and execute strategic calendar including product and brand features

- Strategic Product Selections: Curate featured product for ongoing marketing and PR initiatives

- Brand Voice and Fashion Messaging: Establish and execute a cohesive brand voice and fashion
message across all written and visual elements of external communications

The Cools

Director of Content and Merchandising

Conceptualize and design jewelry collections from inspiration research through sample development process for emerging fashion jewelry brand carried at Colette, Shopbop, Bird, and other affordable luxury retailers

Responsibilities include:
- Trend Research: Understand competitive landscape and current market trends, analyze seasonal
sell-through info to develop unique assortments in contemporary fashion jewelry market

- Design: all aspects of jewelry product, including initial pencil sketches, metal and color concepts, CAD sketches and adjustments to fabricated prototypes

- Marketing and Press Strategy: execute PR plan for building demand and awareness for fashion start-up

Fortune Favors The Brave

Design Director

Head trend analysis and forecasting with Fashion Director for designer, contemporary and junior markets at leading fashion forecasting provider via content development and strategy direction. Consulted for major retail clients including Target, Levi's, Kohls and ASOS.

Manage workﬂow and oversee regular deliverables for a team of international content contributors

Responsibilities include:
- Inspirational Trend Content: Taking cues from retail, runway, and tradeshows, produce and 			editorialize extensive commercial trend capsules, online video and multi-platform social media content

- Product Development Concepts: Monitor key seasonal items for the women's and contemporary market to create pre-product development packages including sketches, color palettes and merchandising insights

- Runway Reporting and Analysis: Provide up-to-the-minute coverage and analysis of seasonal runway apparel collections, including color, silhouette, items and print

- Street Style and Event Trend Analysis: Provide street style trend analysis with a team of global correspondents and travel to events such as SXSW and Coachella to report on major cultural events

Shannon Davenport