Shannan Bowen

Shannan Bowen is a highly experienced product and audience development strategist with a strong focus on enhancing local news ecosystems through her work.

She holds a Bachelor's Degree from the University of North Carolina at Chapel Hill and a Master's Degree in Media Entrepreneurship from American University.

Throughout her career, Shannan has held significant roles in various renowned organizations, including serving as the Executive Director at North Carolina Local News Workshop.

Her diverse professional background includes positions such as Product and Audience Strategy Consultant, Instructor at Craig Newmark Graduate School of Journalism at CUNY, and Founding Steering Committee Member at News Product Alliance.

Shannan Bowen has also contributed to McClatchy in roles such as Director of Product Engagement and Strategy, Lead Product Manager for News, and Editorial Product Strategist.

Additionally, she has shared her expertise as an Instructor at Knight Center for Journalism in the Americas and as an Adjunct Professor at UNC Hussman School of Journalism and Media.

Her career journey includes roles like Director of Audience Development at National Journal within Atlantic Media, Director of Audience Engagement at The Hill newspaper, and Editorial and Audience Development Manager at Atlantic 57.

Shannan's journalism career kicked off as a Reporter at various prominent publications like Wilmington StarNews, The Florida Times Union, and Richmond Times-Dispatch.

Her early experiences in journalism include being an Investigative Editor, Assistant City Desk Editor, and Reporter at The Daily Tar Heel.

With a passion for community engagement, content strategy, and product management, Shannan Bowen continues to make significant contributions to the media industry.