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Shannah Hayley, CPM
Director of Communications and Community Outreach at the City of Plano, Texas
Shannah Hayley is the Director of Communications and Community Outreach for the City of Plano, Texas. She has held this position since June 2015, where she is responsible for communicating the strategic vision and activities of the city. Her role involves developing communications strategies for branding, website, social media, public relations, video, events, and services to effectively convey the city's story to its residents, businesses, and employees.12
Before joining the City of Plano, Shannah was the Director of Marketing and Communications at The Beck Group from June 2012 to June 2015. In this role, she worked with senior leadership to focus on marketing strategy and oversaw the company's marketing initiatives.1 Prior to that, she was a Marketing Director and Senior Associate at Urban Design Group from April 1999 to June 2012.1
Shannah is a Certified Public Manager (CPM) and has been recognized with several awards for her work in marketing and communications. She was inducted into the College of Fellows of the Society for Marketing Professional Services and has received accolades such as the Savvy Award for Most Creative Marketing Campaign with the Least Dollars Spent.1
