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Shanna Wollack
Head of Global Communications, Health + Wellbeing at Unilever
Professional Background
Shanna Wollack is a prominent figure in the consumer goods industry, renowned for her expertise in media strategy and her dynamic approach to integrating paid and earned media. She currently oversees the paid and earned media strategy for Unilever’s esteemed Foods & Refreshments brands. Her responsibilities encompass prominent names such as Hellmann’s, Klondike, Breyers, and Talenti, among others. In her role, Shanna is instrumental in strengthening the integration of paid and earned media, directing enhanced planning across various disciplines, and amplifying the potential of credible third-party earned endorsements through targeted paid initiatives. Her strategic vision and leadership qualities have allowed her to make a significant mark on the industry, further enhancing the reputation of some of the world’s leading food brands.
Prior to her current position, Shanna spent three years at Unilever as the PR & Digital Engagement Manager for several categories, including deodorants and men’s grooming products. Here, she acted as a vital strategic consultant for various brand teams as well as agency partners, ensuring that PR and influencer plans effectively communicated compelling narratives that resonated with both media and consumers alike. Her adeptness in driving engagement through strategic storytelling has proven invaluable in today’s digital marketing landscape.
Career Journey
Before making her impactful contribution to Unilever, Shanna honed her public relations expertise at DeVries Global, where she served as Senior Vice President. In this role, she managed public relations planning, strategy, and execution for notable brands such as Olay, Pantene, and Secret Deodorant. Her experience at DeVries allowed her to develop deep insights into consumer behavior and media engagement, skills that would later serve her in her roles at Unilever.
Shanna’s career path is unique, having begun in a different creative field altogether. Earlier in her professional journey, she pursued her passion for theater, working as a theatrical press agent for Broadway shows. This experience enriched her storytelling abilities and her understanding of how to craft compelling messages that captivate diverse audiences. The transition from the theater to the corporate sector showcases her adaptability and commitment to leveraging her skills across varying industries.
Education and Achievements
Shanna holds a Bachelor of Arts degree in English from Lehigh University. Her educational background laid the foundation for her exceptional command of language and narrative crafting, skills that have proven essential in her career in public relations and marketing. The critical thinking and analytical skills gained through her English studies have further enhanced her strategic capabilities in media and communications.
In her current leadership role at Unilever, Shanna continues to break new ground in the integration of media strategies, making her a sought-after expert in the field of communications. Her ability to bridge the gap between paid and earned media not only boosts the visibility of Unilever’s brands but also reinforces their connection to consumers through relatable and authentic narratives.
Achievements
- Successfully led media strategy for renowned brands, enhancing brand visibility and consumer engagement.
- Developed and executed integrated media campaigns that harmonized paid and earned media for Unilever’s Foods & Refreshments division.
- Championed and directed PR and influencer engagement strategies that resonated with target audiences and garnered widespread media coverage.
- Served as a strategic consultant, influencing the direction of public relations initiatives for multiple brand teams and agency partners,
- Enhanced brand narratives through innovative storytelling, drawing on a rich background in theatrical press relations.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.