Suggestions
Shanna Goldstone
Founder at Pari Passu
Shanna Goldstone is the founder and CEO of Pari Passu, a contemporary women's fashion brand focused on providing high-quality clothing for plus-size and curvy women.1 She launched Pari Passu in October 2017 after identifying significant gaps in the plus-size fashion market.2
Career Background
Before founding Pari Passu, Goldstone had an extensive career in fashion and marketing:
- She served as VP and Creative Director at Aeropostale from 2003 to 2010, helping grow the company from 400 to over 1000 stores.2
- Goldstone worked as a Retail/Brand Strategist at Gensler from 2015 to 2017, where she created branding for actress Melissa McCarthy's fashion line.2
- She has experience in graphic design and art direction, having worked for major companies like Island Def Jam Music Group.2
Education and Expertise
Goldstone holds a BS in Marketing from the Fashion Institute of Technology.2 Her diverse background combines marketing, branding, creative direction, and entrepreneurship in the fashion industry.
Pari Passu Innovation
At Pari Passu, Goldstone developed an innovative approach to plus-size fashion:
- She analyzed over 7,500 3D body scans to identify three distinct body shapes for women above size 12.1
- Goldstone created a proprietary sizing system with 21 different sizes across the three body shapes.1
- The brand uses high-quality fabrics and manufactures its clothing in New York City.1
Goldstone's mission with Pari Passu is to provide the 67% of American women who wear size 14 and above with stylish, well-fitting clothing options that have been largely unavailable in the mainstream fashion industry.2
