Shanik Patel

Shanik Patel is a growth marketing leader at Grammarly, known for his expertise in digital marketing and analytics. His Acquisition team focuses on introducing Grammarly's writing tool to a global audience, emphasizing growth strategies, rigorous testing, and detailed analysis.

With a background in Mathematical Methods in the Social Sciences and Economics from Northwestern University, Shanik has held various positions at Grammarly, including Marketing Principal, Head of Growth, Head of Acquisition & Growth Marketing, and Head of Paid Acquisition Marketing.

Shanik excels in moving diverse customer segments such as students, professionals, job seekers, English learners, writers, and bloggers through the customer journey, utilizing a wide range of channels and tools like search, display, video, social media, influencers, and more. He is skilled in optimizing ads, messaging, and funnels, alongside measuring ROI, SaaS metrics, and conducting segmentation and attribution analyses.

His collaborative approach involves working closely with internal teams including marketers, engineers, product managers, and designers, as well as external partners such as dedicated account representatives for each marketing channel. Prior to his role at Grammarly, Shanik gained experience at Wells Fargo Securities and Merrill Lynch.