Shaneka Boone

Shaneka Boone is an accomplished integrated marketing leader with a track record of enhancing brand relevance, driving sales, capturing market share, and cultivating lasting client relationships within the luxury automotive industry and other sectors.

She has managed substantial annual marketing budgets exceeding 10M dollars, crafting successful digital, traditional, and experiential marketing initiatives that consistently position clients as industry frontrunners.

Shaneka has a strong history of building and leading high-performing teams that generate new business opportunities and foster organic growth for agencies.

Her expertise spans across diverse consumer markets including General and Multicultural segments such as African American, Hispanic, and LGBTQ communities. She has worked with prestigious brands like Lexus, Land Rover, General Motors, Mercedes, Applebee's, Johnny Carino's, and General Electric.

Shaneka holds a Master of Business Administration with a focus on Marketing and Leadership from Sullivan University, complemented by a Bachelor of Arts in Integrated Strategic Communications from the University of Kentucky.

Her professional journey includes roles such as Senior Regional Account Director at Goodby Silverstein & Partners for BMW South, Senior Lexus Regional Account Director at Walton Isaacson, and Regional Account Director at c0ffe3 specializing in Luxury Automotive Marketing, among other significant positions in renowned agencies.