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Shane Skiffington
Chief Commercial Officer - Chief Marketing Officer - SaaS Leader - Commercial Strategy - Product Marketing - Demand Generation - Operations - Product Management
Shane Skiffington is a seasoned business leader with a wealth of experience across various functions in the tech industry, from marketing and operations to strategic alliances and business development.
With a strong educational background, including an MBA in Marketing and Strategic Management from York University and executive education in Strategy and Innovation from MIT Sloan, Shane has honed his skills to drive corporate, product, marketing, and sales strategies effectively.
Throughout his tenure at Fiix Software, initially as Chief Marketing Officer and later as Chief Commercial Officer, Shane played a pivotal role in the company's hyper-growth journey, raising substantial venture capital and overseeing the successful acquisition of the company by a Fortune 500 enterprise.
His expertise lies in scaling go-to-market strategies, enhancing market presence, fostering strategic alliances, and ensuring customer engagement for optimal performance.
Having navigated the evolution of Fiix from a startup to a prominent player in the B2B SaaS realm, Shane has a profound understanding of the challenges and opportunities that tech companies face during their growth phases.
With a diverse professional background that includes leadership roles at tech giants like BlackBerry and impactful positions at organizations like Workopolis and the Government of Canada, Shane Skiffington brings a unique blend of skills and insights to the table.