Shane M.

Shane McKenna is an accomplished communications leader with over a decade of agency and client-side experience under his belt. He specializes in conceptualizing captivating and results-generating programs across a wide range of areas such as social justice, people and culture, corporate social responsibility, brand reputation, diversity and inclusion, not-for-profit, and general lifestyle. His expertise in this field has allowed him to develop and execute integrated communications campaigns for various industries ranging from retail, fashion, furniture and decor, luxury, architecture, beauty, hospitality, beverage, and consumer packaged goods.

Shane's areas of expertise encompass writing and editing, corporate citizenship, philanthropy, and CSR, people management and HR, strategy and budget development, media, blogger, and influencer relations, event management and execution, corporate and internal communications, program, and project management, experiential activations and stunts, client relations and oversight, as well as VIP and Talent management.

Shane obtained his education from Durham College, where he studied Ontario College Advanced Diploma in Public Relations. He has previously worked as a Senior Communications Manager for Social Purpose at TELUS and a Communications Manager for People & Culture on a contract basis. Before that, he served as a Senior Account Manager at Strategic Objectives, a Senior Consultant for Lifestyle Media Relations at APEX Public Relations, an Account Manager at Faulhaber Communications, a Public Relations Coordinator at TJX Canada/Winners Merchants International L.P. on a contract basis, a Communications Specialist at Workplace Safety & Prevention Services on a contract basis, a Corporate Communications Assistant intern at Southlake Regional Health Centre, a Special Events and Outreach Coordinator intern at the Canadian Cancer Society, and a Public Relations Advisor intern at Changing Paces. Shane's extensive experience in communications and his ability to deliver results has made him a leading figure in this competitive industry.