Shane Guest

Shane Guest is a seasoned senior commercial manager with a robust background in Sales & Marketing, boasting over 15 years of experience in managing and nurturing household consumer brands. He has worked with renowned brands such as Cadbury Dairy Milk, Snack, and Crème Egg, successfully meeting aggressive commercial targets. Shane's expertise spans managing broad brand portfolios, consumer insights development, TTL communications, sponsorship strategy, NPD, trade marketing, and leading cross-functional teams. His key strengths include conducting comprehensive brand audits, unlocking growth potential, and excelling in marketing and commercial planning with a profound interest in digital media applications. With a blend of energy, innovation, strong planning skills, and commercial acumen, Shane is adept at thriving in high-pressure environments. He holds a Master's in Marketing Practice from University College Dublin, a Bachelor of Business Studies in Marketing from Waterford Institute of Technology, and a DNTS in Management, Economics, Taxation, and Spanish from Université Nancy 2. Shane has held key roles in reputable organizations such as FRONERI, Nestlé, R&R joint-venture, Mondelēz International, Cadbury Ireland, and Almarai.