Shana De Paoli

Shana De Paoli is the Chief Executive Officer (CEO) and Chairman of the Board at UBank, based in Dallas, Texas, United States.1 She is a prominent figure in the banking industry, leading UBank's operations and strategic direction.

As the CEO of UBank, De Paoli has been instrumental in shaping the company's brand and culture. She emphasizes the importance of building strong relationships with customers and creating a bank that makes people feel known, valued, and empowered.2 Under her leadership, UBank has focused on developing a brand identity that goes beyond just a logo, instead permeating every aspect of the bank's operations and customer interactions.

De Paoli has been actively involved in promoting UBank's mission and values. She participated in a brand workshop for employees, where she shared her personal perspective on what the UBank brand means to her.2 This hands-on approach demonstrates her commitment to fostering a strong organizational culture and ensuring that all employees understand and embody the bank's core values.

Her leadership style appears to be centered around the concept of being a "wingman" for customers, emphasizing UBank's role as a trusted partner and friend in financial matters.2 De Paoli's vision for UBank includes being proactive, creative in problem-solving, and adapting to changing times while maintaining a strong connection with customers.

With 522 followers and 500 connections on LinkedIn1, Shana De Paoli has established a significant professional network in the banking and finance sectors. Her role as both CEO and Chairman of the Board indicates her substantial influence and responsibility within UBank.