Shamir Sidhu

Shamir Sidhu is the Chief Executive Officer and Founder of MoreYoga, a prominent yoga studio chain based in London, United Kingdom.1 He is an experienced entrepreneur and business leader with a strong background in the fitness and wellness industry.

Career Highlights

Sidhu founded MoreYoga in July 2016 and has been serving as its CEO since then.1 Under his leadership, MoreYoga has experienced rapid growth, becoming one of the largest yoga operators in the UK.3 Prior to MoreYoga, Sidhu was the CEO and Founder of MoreFit Personal Training from November 2007 to July 2016.1

Business Model and Growth

MoreYoga's business model focuses on providing affordable, accessible yoga classes to a wide audience. The company offers:

• Low-cost classes, with prices as low as £5 per session
• A variety of yoga styles, including traditional and modern practices
• A "no frills" approach, eliminating non-essential amenities to keep costs down
• Online booking and minimal staffing to increase efficiency2

As of 2021, MoreYoga had 15 studios across London, with plans to expand to 100 sites in the capital by 2022.2

Vision and Philosophy

Sidhu's vision for MoreYoga extends beyond just physical fitness. He aims to create a brand that enriches people's lives by offering a comprehensive wellness experience.2 This philosophy is reflected in MoreYoga's offerings, which include:

• MoreYoga Wellness TV, an online platform providing classes, workshops, and talks on various aspects of wellness
• A holistic approach to health, addressing physical, mental, and spiritual well-being
• Initiatives to make wellness more accessible to a wider audience3

Leadership and Innovation

Under Sidhu's leadership, MoreYoga has shown adaptability and innovation, particularly in response to the COVID-19 pandemic. The company has expanded its online presence and developed new programs to address mental health concerns.3 Sidhu has also emphasized the importance of staff training in mental health awareness and trauma-informed practices.3

Shamir Sidhu's LinkedIn profile showcases his role as a thought leader in the wellness industry, with titles such as "ENTREPRENEUR | INVESTOR | PANEL SPEAKER | STARTUP ADVISOR | MOTIVATOR".1 His work at MoreYoga demonstrates a commitment to making yoga and wellness accessible to a broader audience while adapting to changing market conditions and consumer needs.