Shalini Verma

Shalini Verma is a seasoned Brand & Marketing Strategist with a rich background in various industries such as CPG, QSR, Hospitality, Gaming, Tech, Entertainment, Publishing, and Retail.

With over 8 years of experience, Shalini has a proven track record in Local & National multi-channel media planning, digital buying, negotiation, and managing significant budgets.

Currently overseeing a $70MM budget for a major QSR brand, Shalini has historically managed budgets exceeding $200MM, consistently meeting key KPIs like awareness, perception, and store visitation.

Her diverse skill set includes brand strategy, client relations, team management, performance analysis, media investment tracking, and overall account maintenance.

Shalini's educational background includes studies in Communication, Environmental & Business Economics at Rutgers, The State University of New Jersey-New Brunswick, where she was a senior. She also attended South Brunswick High School.

Having held key positions in renowned organizations, Shalini's past roles include Associate Media Director and Media Strategy Supervisor at RPA for CKE (Hardee's), Integrated Media Supervisor at Mediahub Global, Media Strategy Supervisor for Mars-Wrigley Confectionery at MediaCom, Senior Brand Strategist, Brand Strategist, and Assistant Brand Strategist at Horizon Media.

Prior to her current roles, Shalini gained valuable experience as Marketing Assistant at John Wiley and Sons, International Marketing Intern at Sony Music Entertainment, Caller Advisor/Supervisor at Rutgers University Telefund, Marketing Intern at Biltmore Capital Advisors, LLC, Social Media Marketing Intern at CANCER101 Inc., and Program Assistant Intern at Princeton AlumniCorps. She also served as a Student Ambassador/Caller Mentor at Rutgers University Telefund.