IILM Institute of Higher Education

Guru Jambheshwar University

Lawrence  School, Lovedale

Head of Marketing @ Set Hub

Marketing Strategy & Execution
•	Spearheaded the marketing department, managing activities across social media, website development, SEO, and paid advertising on platforms like AdWords, Meta, and LinkedIn.
•	Initiated and managed the complete brand overhaul from 'Business Incorporation Zone' to 'Set Hub', encompassing social media transition, client communication strategies, website redevelopment, and rebranding of internal and external documents.

CRM & Customer Journey Optimization
•	Overseeing CRM management, enhancing the customer journey from lead generation to post-sale engagement, significantly improving customer experience and retention.
•	Implementing automation processes, both internally and externally, streamlining communication with active clients and optimizing operational efficiency.

Communication & Engagement
•	Developed and executed automated drip campaigns across email and WhatsApp/SMS, enhancing customer engagement and satisfaction – Enhanced customer engagement rates by 40% across the two channels by deploying the drip communication strategy.

Team & Stakeholder Management
•	Managing a diverse team of designers, web developers, CRM developers, lead qualification specialists, social media community managers, and an Events/PR executive.
•	Liaising with external stakeholders, including performance marketing and social media marketing agencies, fostering productive partnerships.

Revenue Growth & Campaign Management
•	Collaborating closely with revenue-focused departments to create tactical campaigns, consistently achieving higher revenue month-over-month.
•	Partnering with external PR publications, effectively driving company events and enhancing brand presence in major events.

Set Hub

Head of Marketing

Successfully transitioned to the business team at Wavemaker bringing an integrated marketing approach for Nokia Mobiles and Preferred Consumer client business
- Lead a team of 3 managing day to day interactions with the client and tactfully finding solutions for client's business and marketing challenges
- Successfully handled the launch of Preferred Consumer (Malaysia based FMCG client) in India - Offline and Online integrated media mix modelling 
- Took up many of client’s business challenges by moving away from the conventional and by redefining the ways of working – Category first online to offline sales attribution covering 3500 retailers for Nokia
- A perfect symbiosis of traditional to new age relevant media business solutions - Client’s first regional multimedia campaign incorporating TV and Voice reaching users in specific geographies
- Data excellence : with client’s 1st party data being piloted on Bridge (GroupM and Google’s advanced analytics) meeting key business goals
- Managing annual marketing business worth INR 50Cr
- Participated and won many new client pitches across FMCG and Ecom sector
- Awards won in multiple large marketing forums

GroupM

Client Leader @ Wavemaker

Handling digital strategy for Nokia Mobiles - One of the top mobile phone manufacturers in India
- Leading a team of 3 digital media practitioners, specifying individual roles and KPI's, ensuring the teams growth as well as individual learning and knowledge building
- Streamlined always on performance marketing efforts driving sales through Nokia's own ecom website by leveraging Google Ads (Search and Display), Facebook ads for conversions, Affiliate marketing
- Executed first in category automated lead generation techniques for driving authentic leads for Nokia mobile retailers on a large scale
- Strategized and executed purely digital product launches - 360 degree involving Social, Display, Programmatic, Video, OTTs
- Handled day to day interactions with the client, client delight plan presentations, Annual Operating Plans, Post campaign evaluations and driving initiatives by learnings
- INR 30 Cr annual digtial billing from client and maximizing agency incentives

Digital Director @ Wavemaker

Leading the digital strategy and planning for PHD's largest account in North India - HP. Involved in integrated planning along with offline and other media to provide a complete 360 degree solution to the client to overcome client's business challenges
• Leading a large team across digital planning, operations and technology/programmatic
• Responsible for deliverables to Global stakeholders both Omnicom and HP
• Communicating with client’s senior management and understanding their requirement, deliver strategy across the 6 digital pillars: Desktop, Mobile, Search, Content, Social and Programmatic
• Ensuring smooth coordination with client’s Creative Media and social/PR agencies resulting in glitch free and effective media deliveries
• Strategized, planned and delivered never done before innovations during key launches of the brand
• Awards Won – Mumbrella, IAMAI, Smarties, Mobexx

Omnicom Media Group

Director - Digital Planning

• Responsible for delivering on overall Digital Media Strategy for a set of large Digital Accounts at Delhi branch – Hewlett Packard, Perfetti, Carlsberg
• Lead a large team across digital planning, operations and technology/programmatic to deliver the same
• Responsible for deliverables to Global stakeholders both Omnicom and HP
• Part of a large team delivering on Integrated Media Solutions (Digital+Mainline) thereby ensuring a 360 degree thought process
• Communicating with client’s senior management and understanding their requirement, deliver strategy across the 6 digital pillars: Desktop, Mobile, Search, Content, Social and Programmatic
• Ensure smooth coordination with client’s Creative Media Agency resulting in glitch free and effective media deliveries
• Strategized, planned and delivered never done before innovations during key launches of the brand
• Ensure month on month delivery on key Digital KPIs i.e. revenue, website visits, ACP funnel growth, maintenance of SOV and Social Reputation Score in the category; Making sure of best utilization of digital media budgets throughout the year from an ROI perspective
• Awards Won – IAMAI, Smarties, Mobexx

Assistant Director - Digital Planning

Key Responsibilities: Mobile media strategizing, planning, execution, client servicing, relationship management, farming existing clients by providing innovative mobile solutions both for branding and performance marketing using latest technology. 

GroupM Agency Portfolio: Maxus, Motivator & Quasar 

Key Accounts: Hero Motorcorp, Apple, Dulux, Pernod Ricard, Dominos, Google

Deep understanding of mobile app attribution tools like MAT & Appsflyer Assisted Dominos in redesigning their new mobile site, mobile app and defining the in-app events for audience bucketing 
and dynamic re-targeting 

Working closely with social and search teams for all clients handled 
Working on strategies for new client pitches

GroupM - Madhouse

Business Manager

Digital Media Sales
New Business Acquisition
Concept Selling
Relationship Management
Media Planning
Client Servicing
Campaign reporting & data mining

Times Internet Limited

Senior Officer

•	Developing and maintaining relationships with clients (Hotels/Restaurants/Pubs/Lounges/   Clubs) on a day-to-day basis
•	Understanding the clients’ business & marketing needs and generating maximum revenue
•	Selling advertising space on Zomato to help clients market themselves better
•	B2B Sales
•	Space (advertisement) selling for the print food guide
•	Negotiating independently to close the deals
•	Managing sales of specific ticketing  events
•	Generating  comprehensive feedback reports for clients
•	Developing an understanding of the industry
•	Training & mentoring new team members

Zomato Media Pvt. Ltd.

Manager - Sales & Marketing

-Service Inventory Management
-Consolidated Report Writing
-Task Distribution
-Follow-ups

Shakti Sangwan