Shaina Zafar

Shaina Zafar is the Co-founder and Chief Marketing Officer at JUV Consulting, a marketing agency focused on connecting brands with Gen Z audiences. At just 24 years old, she has made significant contributions to the agency, which has worked with over 30 Fortune 500 companies and has been recognized as a leading voice in Gen Z marketing.

Born to first-generation Pakistani parents, Zafar is an unapologetic American-Muslim who emphasizes community building and thought leadership in her work. She has authored various "yellowpapers" on topics relevant to Gen Z, including insights on the future of Web3, and oversees a trends newsletter with a substantial subscriber base of business professionals.

Zafar graduated from the University of Pennsylvania, where she majored in International Relations with a focus on the Islamic World, along with minors in South Asian Studies and Consumer Psychology. Her academic work included a thesis on impactful ESG practices in business. Beyond her role at JUV, she serves on several boards, including the Asian Alumni Board and the Young Alumni Board at Penn, and is a member of the Yahoo MAKERS Board of Advisors.

She has spoken at major conferences and for prominent brands, and her insights have been featured in major publications such as The Washington Post and Wall Street Journal. Recently, JUV Consulting was acquired by United Talent Agency, where she continues her work in the Next Gen Practice of UTA Marketing.12345