Shaina Boone

Shaina Boone is the Chief Analytics Officer at PHD, a global communications planning and media buying network.13 As part of PHD's leadership team in the United States, she plays a key role in the agency's analytics and data-driven strategies.3

Professional Background

Boone is an accomplished professional in the field of marketing science and analytics.5 Her expertise lies in leveraging data and analytics to drive business outcomes for brands. At PHD, she is responsible for overseeing the agency's analytics capabilities and ensuring that data-driven insights inform media strategies and campaign performance.2

Role and Contributions

As Chief Analytics Officer, Boone is likely involved in:

1. Developing and implementing advanced analytics solutions
2. Guiding data-driven decision-making processes
3. Enhancing PHD's analytical capabilities to benefit clients
4. Collaborating with other departments to integrate analytics into overall strategy

Industry Recognition

Boone is recognized for her technical prowess and leadership skills. She has been described as a supportive, thoughtful, and inspiring leader by colleagues.4 Her expertise in marketing science and analytics has positioned her as a valuable asset in the advertising and media industry.

Advocacy

Recently, Boone has been using her voice to champion diversity and inclusion in the advertising industry.6 This suggests that she is not only focused on analytics but also on promoting important social issues within her professional sphere.

While I don't have access to her specific LinkedIn profile, her LinkedIn username is indeed shainaboone, as mentioned in the query.4