Shaina Azad

Shaina Azad is the founder and CEO of SUVA Beauty, a vibrant cosmetics brand based in Vancouver, Canada. She began her entrepreneurial journey by developing products for her own makeup kit while working as a makeup instructor and commercial artist. This initial passion led to the creation of SUVA Beauty, which focuses on bold and colorful cosmetics designed to resonate with diverse communities, particularly women of color.14

Background and Achievements

• Professional Experience: Shaina has over 15 years in marketing, business development, and professional makeup artistry. She has mentored numerous young entrepreneurs and helped establish small businesses through her mentorship programs.25
• Community Engagement: Azad emphasizes representation in the beauty industry, aiming to create products that reflect cultural significance for Pacific Islanders and South Asians. Her leadership has fostered a strong community around SUVA Beauty, encouraging creativity without fear of judgment.14
• Recent Challenges: Despite her successes, SUVA Beauty faced significant challenges, including a legal battle with Sony Music over copyright issues related to social media marketing. This situation has impacted the brand's operations and led to discussions about the implications for other entrepreneurs in the digital space.4

Personal Insights

Shaina Azad is recognized for her commitment to empowering women and promoting diversity in entrepreneurship. She actively engages with her audience through initiatives like "The Powerhouse Series," which highlights influential women in business.3 Her journey reflects resilience and a dedication to uplifting her community while navigating the complexities of running a successful beauty brand.