Shailley Singh

Shailley Singh is a prominent figure in the digital advertising technology industry, currently serving as the Executive Vice President (EVP) of Product and Chief Operating Officer (COO) at IAB Tech Lab. Based on the available information:

Professional Background

Shailley has extensive experience in the digital advertising and technology sector, with a particular focus on:

• Mobile advertising: He has contributed significantly to mobile planning strategies, leveraging his expertise in the video ad network business.1
• Connected TV (CTV) advertising: Shailley is recognized as an authority on CTV advertising, having provided insights for VideoWeek's North America CTV Advertising Guide for 2024.3

Role at IAB Tech Lab

As EVP Product and COO at IAB Tech Lab, Shailley is involved in various initiatives:

• Leadership in privacy and advertising technology: He has been instrumental in developing and promoting privacy-safe advertising solutions, such as the PAIR (Publisher Advertiser Identity Reconciliation) protocol.6
• Thought leadership: Shailley frequently shares insights on industry trends, technological advancements, and regulatory changes affecting digital advertising.57
• Event participation: He is actively involved in IAB Tech Lab events, such as the 2024 Summit, where he discusses key industry topics.5

Industry Contributions

Shailley's work focuses on several critical areas in ad tech:

• Privacy-safe audience activation: He has been at the forefront of developing solutions that balance advertiser needs with user privacy.6
• Attribution reporting: Shailley provides guidance on effectively using attribution reporting APIs for ad measurement.7
• Advanced TV technologies: He contributes to discussions and developments in the rapidly evolving CTV and advanced TV landscape.3

Shailley Singh's LinkedIn profile (username: shailley) serves as a platform for him to share industry insights, promote IAB Tech Lab initiatives, and engage with professionals in the digital advertising ecosystem.248