Shahd AlShehail

Shahd AlShehail is the co-founder, CEO, and creative director of Abadia, a UAE-based ethical luxury fashion brand.13 She is a social entrepreneur who has dedicated her career to building sustainable models that promote social and economic development.2

AlShehail founded Abadia in 2018 with the goal of creating a brand that supports artisans, preserves craftsmanship, and promotes ethical and sustainable practices in the fashion industry.3 The brand is known for its timeless contemporary designs that celebrate Middle Eastern culture and heritage.14

Prior to Abadia, AlShehail co-founded Project JUST in 2013, which aimed to implement transparency and accountability in fashion supply chains.3 Her commitment to ethical fashion and supporting local artisans, particularly women, is a core part of Abadia's mission.13

Under AlShehail's leadership, Abadia has gained recognition both regionally and globally. The brand has been worn by notable figures such as Queen Rania Al Abdullah of Jordan and singer Alicia Keys.3 Abadia has also participated in Paris Fashion Week and was featured in the Saudi 100 Brands exhibition.31

AlShehail's vision for Abadia extends beyond fashion, aiming to change narratives about the region and showcase the rich craftsmanship and culture of the Arabian Peninsula on a global scale.1