Shahana Samiullah

Shahana Samiullah is a highly skilled business intelligence, measurement, and evaluation professional with over two decades of experience in research planning and data analytics in the energy, utility, and regulatory sectors.

With expertise in demand side management (DSM) research, Shahana has a proven track record of managing multimillion-dollar research portfolios and leading large-scale, multi-member projects.

She is a noted industry expert in economic market analysis, customer data analytics, cost-effectiveness studies, statistical modeling, and forecasting.

As a former Senior Manager at Southern California Edison (SCE), Shahana oversaw advanced data analytics and reporting for customer service operations and played a key role in energy efficiency innovation.

She holds a Doctor of Philosophy (Ph.D.) in Economics from the University of California, Riverside and has authored numerous papers on measurement and evaluation in energy efficiency conferences.

Shahana Samiullah has demonstrated proficiency in evaluating strategic decisions related to policy development and implementation within the energy sector.